Bollywood icon Amitabh Bachchan believes knowledge is the key to driving social change, and is trying to spread that message among his fans through the sixth season of hit reality TV game show 'Kaun Banega Crorepati?' ('Who wants to be a millionaire?')
In the last season, the KBC campaign centred on the maxim "Koi insaan chhota nahin hota" ("No man is small") and brought people from small towns across India to give them a chance to make it big.
This year, Bachchan takes the philosophy forward with "Gyaan hi aapko aapka haq dilaati hai" ("Only knowledge gets you what you deserve").
Speaking to Times of India, the big screen hero said meeting contestants like Sushil Kumar, and seeing him go from a computer operator earning Rs6,000 (Dhs500) per month to becoming a millionaire, is an experience beyond all.
"KBC has been a moving experience for me. It has been heart-wrenching to hear stories of some of the contestants and you discover that these are our countrymen – and then people want to step in and do something for them. That, for me, is a satisfying experience," said Bachchan.
"This is now beyond just a show. It has become a medium where many of such people's facts and circumstances reach not just to you and me but, through the medium of television, to the entire country.
"KBC is now not just a game, but it is for those whose lives we can bring a change in."
The show's sixth season begins on Sony Channel on September 7 from Friday to Sunday.